Design
Pace Orange: the story of a color
Why our signature orange took eleven tries to get right, and why it matters more than you might think.
Maya Okafor
· 5 min read
Pace Orange is the color you will find on almost every Stridesole shoe. It looks simple. It was anything but.
Visibility first
We wanted a color that drivers notice at dawn and dusk. We tested 40 shades under low-light conditions and kept the eight most visible.
Eleven tries
Orange looks different on knit, mesh, rubber, and foam. Matching it across materials took eleven rounds with our factories.
Why it matters
A consistent color helps you spot your shoes in a crowded race and helps others spot you on the road. It is design that keeps you safe.
